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ASP - Application Service Provider. A company that sells software-based services and solutions over the Internet. OneStat.com is an ASP.

Abandonment - Abandonment describes the process of a website user leaving the site in question prior to completion of a specific task that was being attempted.

Apache - Apache is a free, open-source web server software system that is pervasive on UNIX, Linux, and similar operating system types. It is also available for Windows and other Operating Systems.

Authentication - Technique by which access to Internet or intranet resources requires the user to enter a username and password.

Average Time Spent on Site - Average session length per visit during the time frame in question.

Average Page Views per Visitor - The number of pages each visitor looks at on average.

B2B - business that sells products or provides services to other businesses.

B2C - business that sells products or provides services to the end-user consumers.

Bandwidth - The amount of data that can be transmitted along a communications channel in a fixed amount of time. For digital devices, the bandwidth is usually expressed in bits per second (bps) or bytes per second, where 1 byte = 8 bits.

Browsers - A browser is actually more accurately termed a user agent. In other words, it is whatever software was used to access your website. This will usually be things like "Explorer" (for Microsoft Internet Explorer) and "Netscape" (for Netscape Navigator), but will also commonly be things like "Googlebot" (an automated robot that scours the web for website content to include in its search engine).

Bytes - A byte is a unit of information transferred over a network (or stored on a hard drive or in memory). Every web page, image, or other type of file is composed of some number of bytes. Large files, such as video clips, may be composed of millions of bytes ("megabytes"). Since website and server performance is heavily affected by the amount of bytes transferred, and web hosting providers often charge according to this measure, it is very important for site owners to be aware of and understand. One byte is equal to 8 bits where each bit is either a one or zero. Common terms incorporating the word "byte" are:

-Kilobyte - 1,024 bytes

-Megabyte - 1,048,576 bytes

-Gigabyte - 1,073,741,824 bytes

CGI Script - A CGI script is a program written in one of several popular languages such as Perl, PHP, Python, etc., that can take input from a web page, do something with the data, and produce a customized result (among many other possible uses). CGI scripts are widely used to add dynamic behavior to websites and to process forms.

Filter - A filter is a text string or regular expression that is used to either exclude certain hits or only include certain hits from a web analytics tool. Filters are commonly used to filter out certain content, such as internal company traffic or javascript libraries, or to set up special reports for only certain types of content, like a subsection of a web site.

Firewall - A security device placed on a LAN (local area network) to protect it from Internet intruders. This can be a special kind of hardware router, a piece of software, or both.

Web Analytics Glossary

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