What is a Web Analysis and Strategy?
The role of Capitalsal can cover multiple aspects of your Web Analysis and Strategy. With a mature analytics package in place, you can uniquely identify each specific customer that visits your website.
Now you can know where they came from, or how they reached you. You can tell exactly what they look at, such as a page, a product, a promotion, etc., and for how long they stayed. You can see their path, know where they had choices to make and what the end result was, good or bad. The role of the Capitalsal spans the understanding of marketing, layout, merchandising, logistics or inventory, as well as sales analysis.
Further, the search terms a user keys in and then follows reveal their intent. The more specific the term, the more transparent the intent. A business' website must serve the content, pages, and path that match their intent if you want to convert them into a sale.
Depending on the sale's complexity, and the amount of information a prospect needs to convert, by examining the visitor's search behavior you can begin to uncover the state of your 'scent trails'. You'll see where they break down and where there's a disconnect between what a prospect is looking for and what content you place on their path.
Sometimes it might be the best strategy to pick the "apples" from the bottom of the search engine tree as apposed to trying to pick from the ones at the top. Sometimes, maybe a little of both. To learn more about this and this strategy can meet your goals, contact us.
