12 Step SEO process with Capitalsal:
All SEO or search engine optimization projects conform to a 12 step process. Initial, and ongoing monthly analysis, modification, testing, and reporting are necessary to be ahead of the pack. The SEO Specialist delivers highly successful results every time.
1: Prepare - Prepare an initial website analysis that shows Capitalsal the condition of the website at
the beginning of the pre-client process. It is reviewed with the client's marketing team, and
the webmaster.
2: Meet - Capitalsal will then determine the site's specific goals, target market areas, and
success-measurement tools.
3: Research - Then research, analysis, and determination of the most relevant targeted
keyword(s) and keyword phrases for the business or organization using various online practices.
4: Review - The client then reviews the suggested list and selects those that are most
appropriate for thier business and approves the targeted keywords for inclusion in the
SEO Marketing Program.
5: Analysis - The SEO Specialist(s) then do a thorough analysis of the website. Examination of the site
structure, navigation, site map and other elements that may hinder search engines
crawling and indexing your pages will be documented. From there, changes to file name conventions and new page names where appropriate will be suggested.
6: Recommendation - Capitalsal will then go through the website and determine which pages need
copy changes in order to better target the approved keywords. Search Engines thrive on
page copy or the written content on the pages. Suggested content is suggested using our
SEO Copywriters, and submit it to you for approval, and implementation.
7: Write - After the client approves the pages to be modified, our SEO Copywriters will
either write or edit the pages based on the targeted keywords.
8: Create - Capitalsal creates Meta tags, Title tags, and ALT tags that target the clients selected keywords. This is done on an individual page basis depending upon the page content.
9: Test - We then test the website to verify all pages are working correctly.
10: Submit - Once the website is approved, Capitalsal will begin submitting the clients
website to search engines, and directories. The inclusions of the site pages into each search engine's index will be closely monitored.
11: Track - Capitalsal will then be able to begin tracking positive results! Some of the search
engines and directories take approximately 4-12 weeks after the site submissions to
become listed and ranked.
12: Review - Final review. Modifications will be made to the website's content and pages to improve
results, if and when needed.
Contact Capitalsal Web Marketing Solutions for a free 30 minute SEO consultation.





