How should I go about advertising my website?
A ROI of 0% means that you earned in revenue the same amount of money you spent. A ROI of 100% means that you spent, say $25, and made $50. Therefore you spent X and received 2X that in revenue. It is not uncommon to get 300% or 400% or even 1000% ROI. These kinds of numbers simply indicate that your Revenue is many times greater than your Cost!
If you buy keywords from Google or Yahoo(PPC) , you will want to focus your spending on the keywords that drive the highest quality traffic to your site and provide the best return on investment for your business. In certain situations, Capitalsal can help you conclude that bidding on more of the "lower apples" in the tree can actually be very beneficial. Capitalsal will help you see the ROI for each keyword you buy, allowing you to spend confidently on the keywords that perform, and drop the ones that don't.
A solid PPC campaign is truely an art and must have creativity and communication set for its foundation. There are many tips and tricks that Capitalsal would be happy to train and consult your business.
