What is Benchmarking?

Benchmarking is an Analytics service that shows how your website's statistics compare against other industry verticals. You are able to compare your site's Visits, Pageviews, Pages per Visit, Bounce Rate, Average Time on Site, and New Visits data against benchmark data from categories of other websites. You can use this data to gain broader context for your site so you can identify additional opportunities to improve your site's metrics.

In general, benchmarking is a performance measurement tool to identify best practices. It's a technique to compare individual performance with the industry at large. It is viewed by a 'snapshot' in time of a common attribute.

 

 

 

 

 

 

 

Why Benchmarking?

It provides tactical and strategical tool that delivers the following value:

>>Improved understanding of industry best practices and trends

>>Improved understanding of competitors

>>Identification of continous improvement opportunities

>>Independent data to facilitate management/employee discussion

>>And more...